Tips for Better Sales Performance in a Travel Agency
By the end of current year, the travel agency industry in the US should have generated revenues of $17.3 billion. Five years ago, that figure stood at $15 billion. With each passing year, the revenues will rise even further. Travel agencies produce surprising statistics because of their sales teams. If you run such an agency, you should put in place these strategies to boost your firm’s sales performance.
Promoting the Benefits of Your Services
What is your agency’s unique selling point or USP? The world will never know it unless you broadcast the benefits of paying for your services. Most agencies place more emphasis on the competition between them and their rivals. To avoid that, you should encourage your clients to submit their reviews of your firm. Put more focus on positive experiences from interacting with your company.
Adding Complementary Offers
The above strategies will do plenty for you. Nonetheless, you can benefit a whole lot more by adding complementary offers. You can let your clients know about these offers through a travel agency promo video. Examples of offers that you can include in the package are discounts on dinners and lunches. Extra equipment for various activities performed during the tour attracts more clients. They also increase revenues.
Innovating Without Sacrificing Productivity
Innovativeness has tons of benefits. Despite that, many travel agencies focus on innovation at the expense of productivity. What they fail to realize is the impossible task of having one without the other. Innovation should always promote productivity. Innovativeness is all about learning to maximize the available resources to boost productivity. Agencies that learned to use tools such as Google Analytics reaped fabulous gains.
Impressive Time Management
Travel agencies that have increased sales performance are effective at managing time. Because of this, you should encourage your team to follow suit. A travel agency has many moving parts, which require incredible levels of skills to manage. Time management skills fall into this category too. Managing your time well is all about putting more focus on the important stuff. Do not spend your time on anything that is not urgent.
That’s not all, though. It is hard to attract more clients or improve sales performance if you ignore social media. It’s also essential to invest in digital solutions, such as online booking software. While at it, remember to add spare time to add to your network. A combination of various travel products does wonders for agencies too. Do that after promoting your services, adding complementary offers, innovating without killing productivity, and managing time well.
Also Read: